Humanism :: essays research papers

According to Encyclopedia.com humanism is, â€Å" a philosophical and literary movement in which man and his capabilities are the central concern.† While this simple definition certainly does convey the essence of the movement, it does no justice to the whirlwind of artistic and intellectual inspiration stirred up by it. There are many forms of humanistic philosophy in today’s society, but the origin of this school of thought traces its roots back to the days of the scholars of ancient Greece and Rome. It was the revival of and renewed interest in Greco-Roman culture around (during the western transition from medieval to early modern culture) that marked the beginning of the Early Renaissance. The humanists believed that the Greek and Latin classics contained all the lessons one needed to lead a moral and effective life. It was the profound respect for nature and scientific knowledge and of course the reevaluation of classical thought, literature, and art that gave the Renaissance its distinctively secular stamp. Many accomplished artists and intellectuals studied during the roughly 200 year period of the Renaissance, and while some are more recognized than others, it is their combined wisdom that created many of foundations on which modern society is based. Though there were many great intellectuals, and artists during the three Renaissance periods, there are a few who clearly stick out as representing the true attitude of the times. These â€Å"Renaissance Men† as they are now called didn’t limit themselves to one medium of study or expression. Rather they embraced many forms of science and artistry, and through their combined studies observed, recorded, and created many scientific theories about nature, man and nature, and man and himself that still hold truth and are the basis of many fields of study today. Of all the artist-scientists of the Renaissance Leonardo da Vinci best deserves the title. Born in Florence during the High Renaissance (1452-1519) he was most certainly not a man of â€Å"book learning† da Vinci spent his life observing the world around him, either imitating nature through art, or explaining nature through science. His hundreds of ingenious mechanical inventions and extensive knowledge in the fields of art, biology and the natural sciences immortalize his role as the father of the scientific revolution. Da Vinci’s work Embryo in the Womb (ca.1510) seems to be a perfect example of the impression classic humanism had on the works of the Renaissance.

Case Analysis- Colgate Max Fresh: Global Brand Rollout Essay

Q1. Did China and Mexico each do a good job of adapting the launch to meet local consumer needs? What is the likely profit impact of each plan? Which of the proposed adaptations were â€Å"must haves† versus â€Å"nice to haves†? China Though freshness accounted for 28% of consumer reason for a toothpaste purchase was a new concept Responses of the customer were above the norms for new toothpaste products in terms of buying behavior, perceived quality, value for money, and uniqueness Sales in first year of 3882 tons, COGS as 50 % of sales and marketing expenses of 78% Sales in second year of 4370 tons, COGS as 41 % of sales and marketing expenses of 42% Given this trend the expected contribution margin will go up to nearly 70% and if marketing expenses comes down to 35% we have an operating profit of 985,000$ in 3rd year. This adaptation is â€Å"a must have† as it clearly describes the need of the consumer that can be satisficed profitably. Mexico The main reason for purchase was cavity protection and freshness was an appealing concept. Responses of the customer were below norms for new toothpaste products in terms of intention to buy, buying behavior, perceived quality, and uniqueness. Sales in first year of 1600 tons, COGS as 47 % of sales and marketing expenses of 15% Sales in second year of 1850 tons, COGS as 40 % of sales and marketing expenses of 10% Given this trend the expected contribution margin will go up to nearly 70% and if marketing expenses comes down to 8% we have an operating profit of 700,000$ in year 3 This adaptation is â€Å"a nice to have† as it has acceptance that is slightly below par while at the same time preventing crest to gain acceptance in the market. Q2. From a global CMF perspective, what is the short- and long-term impact of the complexity born out of these local adaptations? Is this added complexity good or bad for the global CMF business? China Globally, the short-term affects of the complexity born out of these adaptations is rather expensive. Though it was expensive to adapt the Chinese advertisements, but in the long-term it will profitable since fressness is a important factor in china while making the purchase and the sales are increasing. Mexico In Mexico, the cost of adaptation is about a third of that in China, but they havent reached the market as well as they would have liked. It may have just held off Crest in the short-term for value share, but in they should meet the expectation of the customers while adapting marketing plan for Mexico. Global Implication Added complexity is crucial to Colgate Max Fresh’s global business as it shows that they have put lot of emphasis in meeting the customers needs and demand and positive reponse will be delivered. Had they not spent this time in studying customer needs the demand for the product would have dropped. Burton and Colgate-Palmolive need to make sure that they adapt all the aspect of their product to meet the consumers need and demand in local as well as global markets .It may be expensive in the short-run, but it will pay off in the long-run. Q3. What guidelines could Burton propose going forward to optimize new product introductions for CP worldwide, for the regions, and for the country subsidiaries? Global marketing strategy involves: Keeping the Balance in the global brand and appeal to distinct regions. Successful global marketing campaigns, leveraging similarities to deliver same message and limit costs while also modifiying advertising to align with regional cultural preferences. Forces to drive the globalization of marketing and demands: Market Drivers: Global customers, basic customer needs, Cooling crystals Cost Drivers: Economies of scale potential of campaigns, different icon as per the different regions or countries, importance of Trade-off between icons and opportunistic locations. Competitive drivers: Realisation of global competitors, first mover advantage,threats from competitors innovation Government drivers: Consideration of regulation and censorship, unique promotion strategy when there is inability to mention competitors name, understanding the market potential while entering new territory, Identify the antecedents of brand value, objective seting for brand development, allocation of resources across products.

Juvenile Justice System As A Form Of Crime Control

Social control has been a central concept in sociological discussions of law for the past century (Black, 1976), the juvenile justice system as a form of social control is no exception (Blomberg, 1977). Juvenile justice has a rich history in early British Law, but as a separate entity in the US, its history is relatively short but no less important. What began as a movement to separate youths from adults to shield them from contamination of incorrigibility (Fox, 1996), appears to have become another way of legal segregation and control of the underclass, impoverished, minority youths living in disorganized neighborhoods (Staples, 1987). Is the juvenile justice system as social control a form of crime control or control of the underclass? In Donald Black’s The Behavior of Law (1976), Black maintains that law is the governments’ way of attaining social control, and law is â€Å"the normative life of a state and its citizens, such as legislation, litigation, and adjudication (p .2).† For Black, law is a quantitative variable that varies across time, and the structural and cultural aspects of society can predict the style, form, and quantity of social control at any given time. Law is predicted by the conditions under which various types of control systems develop, the kinds of people who use them, and the case outcomes that emerge. The social structure of cases, including the social characteristics of offenders and their victims, supporters and adjudicators, can explain theShow MoreRelatedCrime And Crime Of The United States1389 Words   |  6 Pages Recent surveys have indicated that crime rate in the United States is on the rise. Crime in the U.S. is classified into property crime and violent cri me. These criminal activities have a considerable impact on a state’s social and economic growth and development. Different states in the U.S. have developed different strategies to combat crime, which continues to transform in form and frequency. A number of policies, options, and approaches to crime control exist. This report explores some of theRead MoreReform Struggles During The 1960 s S And It Changed The Appearance Of The Juvenile Justice System858 Words   |  4 Pagesappearance of the juvenile justice system. New York passed legislation in 1962 which made a family court system. This court system took on the responsibility for all concerns which involves family life and heavy concentration on delinquent and neglected youths. The PINS (person in need of supervision) and CHINS (children in need of supervision) were also created by legislation which contains issues like truancy. 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