Marketing Information For A Marketing Executive - 1257 Words

Marketing Information for ‘Bonmarche’ Phoebe Jones - Student ID 33433577 Semester 1, 2014-20151. Introduction This report will provide a brief synopsis of Bonmarche and an evaluation of their market using appropriate secondary data sources. It will go on to identify primary research methods which will enable the company to obtain information on customer viewpoints about their products. It will provide recommendations for the most appropriate primary research methods. In addition, it will identify the key requirements of the role of a Marketing Executive within Bonmarche. 2. Role of a Marketing Executive The Marketing Executive role supports the marketing management function which has undergone significant changes over recent years (Webster 2005) and the specifics of the role of the Marketing Executive is likely to vary between organisations. However, the findings of Gà ¶k and Hacioglu (2010) outline six main roles which the Marketing Executive could expect to be involved in. 2.1. Marketing mix management This is made up on two main responsibilities; directing and implementing promotion activities and product related activities. Some examples of promotion activities could be special offers, give aways, time limited promotions and items such as these. Product related activities, in the retail world for example, could involve new campaign emails, social media promotions, advertising and much more. 2.2. Managing internal relationships network MarketingShow MoreRelatedThe Key Point Of Business Management1535 Words   |  7 Pagescustomers, prospects and partners. Consequently, executives of the organizations have to create policy that can make vantage on competition, and they have to have plans that have continuous development. To competitive advantage, good executive should pay more and more attention to using information technology on business management. Information technology has role on changing of economics, social, lifestyle, and politics in many countries. 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