Petries Electronic free essay sample

Although the customer loyalty project at Petrie’s Electronics had gone slowly at first, the past few weeks had been fast paced and busy, Jim Watanabe, the project manager, thought to himself. He had spent much of his time planning and conducting interviews with key stakeholders inside the company. He had also worked with the marketing group to put together some focus groups made up of loyal customers, to get some ideas about what they would value in a customer loyalty program. Jim had also spent some time studying customer loyalty programs at other big retail chains and those in other industries as well, such as the airlines, known for their extensive customer loyalty programs. As project manager, he had also supervised the efforts of his team members. Together, they had collected a great deal of data. Jim had just finished creating a high-level summary of the information into a table he could send to his team members (PE Table 5-1). 5. Why shouldn’t Petrie’s staff build their own unique system in-house? I think it would cost much more and will be much more time consuming. The better thing to do is use an outsource instead of building in-house, that way they are saving money and getting what they want a lot faster. Petries Electronics Case, Chapter 6, Questions 1 and 5 1. Are the DFDs in PE Figures 6-1 and 6-2 balanced? Show that they are, or are not. If they are not balanced, how can they be fixed? It looks like they are balanced because on both the diagrams there are 2 inflows to the customer (purchases coupons) and 3 outflows from the system to sink customer (reports, tailored promotions, coupons). 5. Why is it important for the team to create DFDs if they are not going to write the actual system code themselves? It makes the analysts think about the data being used, the sources of the data, where the information comes from and goes.